Digital Marketing Course : Instagram marketing, Facebook, SEO, Google ads, Youtube, Email & Mailchimp, Wordpress much more...
Overview of WordPress as a content management system (CMS). History and development of WordPress.
Installing WordPress on a server. Basic server requirements. Configuring the database.
Navigating the WordPress dashboard. User roles and permissions. Adding and managing users.
Installing and activating themes. Customizing themes using the WordPress Customizer. Creating a child theme for customization.
Installing and activating plugins. Popular plugins for various functionalities. Configuring and managing plugins.
Creating and managing pages and posts. Using the WordPress editor (Gutenberg or Classic Editor). Adding media (images, videos) to content.
Organizing content with categories and tags. Creating a logical content structure.
Creating and customizing navigation menus. Adding pages, posts, and custom links to menus.
Caching strategies. Image optimization. Minifying CSS and JavaScript.
Basic security practices. Using security plugins. Keeping themes and plugins updated.
Overview of social media platforms (Facebook, Instagram, TikTok). Importance of social media in marketing strategies.
Creating and optimizing business accounts on Facebook, Instagram, and TikTok. Profile customization and branding.
Developing engaging content for each platform. Understanding the target audience. Planning content calendars.
Introduction to social media advertising. Setting up ad accounts on Facebook, Instagram, and TikTok. Ad formats and objectives.
Defining target audiences. Utilizing audience insights for better targeting. Custom and lookalike audiences.
Design principles for effective ads. Creating compelling visuals and copy. Ad creative best practices for each platform.
Understanding analytics on Facebook, Instagram, and TikTok. Key performance indicators (KPIs) for social media campaigns.
Collaborating with influencers on Facebook, Instagram, and TikTok. Identifying and approaching influencers. Measuring influencer marketing ROI.
Leveraging cross-promotion between platforms. Creating cohesive marketing campaigns. Integrating social media with other marketing channels.
Staying updated on social media trends. Anticipating future developments in Facebook, Instagram, and TikTok.
Overview of online advertising. Introduction to Google Ads platform. Benefits and types of Google Ads campaigns.
Creating a Google Ads account. Navigating the Google Ads dashboard. Understanding account structure.
Importance of keywords in advertising. Using Google Keyword Planner. Building effective keyword lists.
Creating compelling ad copy. A/B testing for ad performance. Ad extensions and best practices.
Geographic targeting. Demographic targeting. Device and language targeting.
Understanding different bidding options. Setting bid adjustments. Maximizing return on ad spend (ROAS).
Interpreting key metrics (CTR, CPC, Conversion Rate). Utilizing Google Analytics for deeper insights. Making data-driven decisions.
Introduction to display and video campaigns. Creating visually appealing display ads. Best practices for video advertising.
Understanding remarketing strategies. Implementing effective remarketing campaigns. Increasing user engagement and conversions.
Setting and managing advertising budgets. Ongoing campaign optimization. Troubleshooting common issues.
Overview of Search Engine Optimization. Importance of SEO in digital marketing. Basic principles and terminology.
Title tags, meta descriptions, and header tags. Keyword research and implementation. Content optimization and quality guidelines.
Backlink strategies and link-building techniques. Social media signals and their impact on SEO. Online reputation management.
Website structure and navigation. URL structures and best practices. Mobile optimization and page speed.
Overview of popular SEO tools (e.g., Google Analytics, SEMrush). How to use tools for keyword research, analytics, and tracking.
Importance of local SEO for businesses. Google My Business optimization. Local citations and reviews.
Conducting SEO audits. Generating and interpreting SEO reports. Monitoring and adjusting strategies based on data.
Understanding major search engine algorithm updates. Adapting SEO strategies to algorithm changes.
SEO considerations for online stores. Product page optimization. Handling duplicate content and product variations.
Emerging trends in the SEO landscape. Voice search and mobile-first indexing. Preparing for the future of search.
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