What is 80/20 Rule in Social Media Marketing

The 80/20 Rule in Social Media Marketing also known as the Pareto Principle, is a widely adopted strategy in social media marketing that emphasizes the balance between providing valuable, non-promotional content and promotional content. Here’s an in-depth look at how this principle works and its benefits:



Understanding the 80/20 Rule in Social Media Marketing

Principle Overview:

The 80/20 rule suggests that:

  • 80% of your content should focus on providing value to your audience. This includes educational content, entertaining posts, industry insights, tips, and other forms of content that engage and enrich your followers’ experience.
  • 20% of your content can be promotional in nature. This segment includes direct promotions of products, services, special offers, and calls to action aimed at driving sales or conversions.


Benefits of the 80/20 rule of marketing:

  1. Builds Trust and Authority: By predominantly sharing valuable content, you establish your brand as a knowledgeable and trustworthy source within your industry or niche. This helps to cultivate a loyal following who sees your brand as more than just a sales entity.
  2. Enhances Engagement: Valuable content tends to resonate better with your audience, sparking conversations, comments, shares, and overall interaction.
  3. Reduces Audience Fatigue: Constantly bombarding your audience with promotional messages can lead to follower fatigue and disinterest. The 80/20 approach ensures that your content remains varied and engaging, preventing audience burnout.
  4. Improves Social Proof: High-quality, non-promotional content that educates or entertains often gets shared more widely. This sharing contributes to social proof, demonstrating to new followers or potential customers that your brand is valued and reputable.
  5. Facilitates Long-term Success: Investing in building a loyal and engaged audience pays off in the long run. When your followers trust your brand and find value in your content, they are more likely to convert into paying customers when you do promote your products or services.


Implementing the 80/20 Rule:

  • Content Strategy: Plan your content calendar to ensure a balanced mix of educational, entertaining, and promotional content.
  • Audience Focus: Always keep your target audience’s interests, needs, and preferences in mind when creating content.
  • Measurement and Adjustments: Monitor the performance of your content regularly. Adjust your strategy based on what types of content resonate best with your audience.


Example of the 80/20 Rule in Social Media Marketing

Imagine you’re managing the social media presence for a fitness apparel brand. Here’s how you might apply the 80/20 rule:

80% Value-Driven Content:

  • Educational Posts: Share tips on effective workout routines, nutrition advice, or fitness challenges that resonate with your audience’s fitness goals.
  • Inspirational Stories: Feature success stories of customers achieving fitness milestones wearing your brand, inspiring others in the community.
  • Behind-the-Scenes: Provide glimpses into your manufacturing process, highlighting sustainable practices or the craftsmanship behind your products.

20% Promotional Content:

  • Product Launches: Announce new product lines or exclusive collections, showcasing their features and benefits.
  • Sales and Discounts: Promote limited-time offers, discounts, or special promotions to drive sales directly through social media channels.
  • User-Generated Content: Share posts from customers showcasing their experiences with your products, encouraging others to make purchases.
Back To Top