Step-by-Step Guide to Adding an Instagram Account to Facebook Ads Manager

Adding an Instagram Account to Facebook Ads Manager

To add Instagram Account to Facebook Ads Manager allows you to manage and run ads on Instagram through Facebook’s powerful ad tools. Here’s a step-by-step guide to help you link your Instagram account to Facebook Ads Manager:


Step-by-Step Guide to Adding an Instagram Account to Facebook Ads Manager

Step 1: Ensure You Have a Facebook Business Page

To link an Instagram account, you must have a Facebook Business Page. If you don’t have one, follow these steps:

  1. Log In to Facebook: Use your personal Facebook account.
  2. Go to Pages: Click on “Pages” in the left-hand menu.
  3. Create New Page: Click the “+ Create New Page” button.
  4. Enter Business Details:
    • Page Name: Enter your business name.
    • Category: Select a category that best describes your business.
    • Description: Write a brief description of your business.
  5. Click Create Page: Follow the on-screen instructions to complete the setup.


Step 2: Access Business Settings in Facebook Business Manager

  1. Go to Facebook Business Manager: Visit and log in.
  2. Business Settings: In the upper right corner, click on the gear icon to go to “Business Settings.”


Step 3: Add Your Instagram Account

  1. Accounts Section: In the left-hand menu, under “Accounts,” click “Instagram Accounts.”
  2. Add Account: Click the “+ Add” button.
  3. Log In to Instagram: A new window will pop up. Enter your Instagram username and password and click “Log In.”
  4. Confirm Account: Follow the on-screen instructions to confirm and link your Instagram account to your Facebook Business Manager.


Step 4: Assign Your Instagram Account to an Ad Account

  1. Business Settings: In the Business Settings menu, click on “Ad Accounts” under the “Accounts” section.
  2. Select Ad Account: Choose the ad account you want to assign your Instagram account to.
  3. Add Assets: Click on “Add Assets” and select “Instagram Accounts.”
  4. Assign Instagram Account: Select the Instagram account you just added and click “Add.”


Step 5: Confirm Integration

  1. Instagram Account List: Your Instagram account should now appear under the “Instagram Accounts” section in Business Settings.
  2. Verify Connection: Go to your Instagram app and check if it shows that it is linked to your Facebook Business Page. You can find this in the Instagram app settings under “Account” -> “Linked Accounts.”


Step 6: Use Instagram for Ads

  1. Ads Manager: Go to Ads Manager.
  2. Create Campaign: Click the “+ Create” button to start a new ad campaign.
  3. Select Placement: During the ad setup, make sure to select Instagram as one of your ad placements. You can choose “Automatic Placements” to allow Facebook to decide the best placements, including Instagram, or manually select “Instagram” placements.

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