Skyscraper Link Building Technique | Complete Guide
Build Backlinks Using Skyscraper Technique 2023 – The Skyscraper Technique is a link building strategy where you improve existing popular content and replicate the backlinks.
Brian named it so because in his words, “It’s human nature to be attracted to the best. And what you’re doing here is finding the tallest ‘skyscraper’ in your space… and slapping 20 stories to the top of it.
The reason this tactic is said to work so well is that you are reaching out to publishers and editors who are interested in linking to great content. Essentially, you are streamlining your outreach by reaching out to people who are already linking to similar content.
It’s a more targeted approach to a backlink gap analysis (in a way), as you’re reaching out to people who may already find your content interesting.
- Identify popular content in your niche: Use tools like Ahrefs, Buzzsumo, or Google to find content that has received a lot of backlinks in your niche. This could be blog posts, infographics, or other types of content.
- Analyze the content: Once you have identified popular content in your niche, analyze it to identify its strengths and weaknesses. What makes it stand out from other content in the niche? What could be improved to make it even better?
- Create better content: Use the insights from your analysis to create something even better. This could mean making the content more comprehensive, adding new information, or presenting it in a more engaging way.
- Outreach to websites that linked to the original content: Reach out to the websites that linked to the original content and let them know about your improved version. Be sure to highlight the improvements you made and explain why your content is better than the original.
- Promote your content: Once your improved content is live on your website, promote it on social media, forums, and other channels where your target audience is active. The more visibility your content gets, the more likely it is to attract backlinks.
- Monitor your progress: Keep track of the backlinks you receive and identify any patterns or trends. This will help you refine your outreach strategy and focus on the websites that are most likely to link to your content.
- Repeat the process: Once you have completed the Skyscraper technique for one piece of content, repeat the process for other popular topics in your niche. Over time, this will help you build a portfolio of high-quality content that attracts backlinks and drives traffic to your website.
Lets gets deeper.
Identify popular content in your niche for Skyscraper Linkbuilding Technique
- Conduct keyword research: To find popular content in your niche, start by conducting keyword research using tools like Ahrefs, SEMrush, or Google’s Keyword Planner. Look for keywords related to backlink building, new ways of building backlinks, and the year 2023.
- Analyze search results: in skyscraper link building method. Once you have identified relevant keywords, search for them on Google and analyze the search results. Look for content that has received a lot of backlinks and engagement, and take note of the types of content that are performing well.
- Use content analysis tools: Use tools like Ahrefs, Buzzsumo, or SEMrush to analyze the content that is ranking well for your target keywords. Look for patterns and trends, and identify content that is particularly popular or innovative.
- Monitor social media: Keep an eye on social media platforms like Twitter, Reddit, and LinkedIn to see what content is being shared and discussed in your niche. Look for new and innovative ways of building backlinks that are generating buzz and engagement.
- Keep up with industry trends: Stay up to date with the latest industry trends and developments by following blogs, podcasts, and social media accounts in your niche. Look for thought leaders and influencers who are discussing new and innovative ways of building backlinks, such as the Skyscraper link building technique.
Build Backlinks Using Broken Link Method
Are broken links damaging your website’s rankings and usability? There’s no getting around it – error 404 pages are bad for business.
Dead Link Checker crawls through your website, identifying dead links for you to correct.
Broken link building involves finding broken external links on other websites in your niche and reaching out and recommending your own content as a replacement.
Broken link building takes a well thought out and effective strategy. For broken link building to be successful, you need to break down your process into three steps:
- Finding broken links from relevant web pages
- Identifying (or creating) content that is worth linking to
- Conducting outreach to persuade a website owner to replace the dead link on their page with yours
By following these steps, you can identify popular content in your niche that is relevant to backlink building, new ways of building backlinks, and the year 2023, and use this information to inform your Skyscraper link building strategy.
- Identify websites in your niche: To start with broken link building, identify websites in your niche that you would like to receive backlinks from. You can use tools like Ahrefs, SEMrush, or Google to find websites that are relevant to your niche and have a high domain authority.
- Find broken links: Once you have identified the websites you want to target, use a broken link checker tool like Check My Links or Broken Link Checker to find broken links on those sites. Look for broken links that point to content that is similar to what you have on your website.
- Create replacement content: Once you have identified broken links, create replacement content on your website that is similar or better than the content that was originally linked to. Make sure that the replacement content is high-quality and provides value to the website’s visitors.
- Reach out to the website owner: skyscraper link building Contact the website owner and let them know that you have identified a broken link on their site. Offer to replace the broken link with a link to your replacement content, and explain why your content is a good fit for their website.
- Follow up: Follow up with the website owner to make sure that they have updated the broken link with your replacement link. You can use tools like Buzzstream or SEMrush to manage your outreach and follow-up emails.
By following this process, you can use broken link building as a new method to build backlinks in SEO 2023. This method can be effective because you are offering value to website owners by fixing their broken links and providing quality replacement content,
which can increase the chances of them linking to your website. In addition, by focusing on backlinks with broken links,
you can target websites that are already interested in linking out to relevant content, which can make your outreach more effective.
How to Analyze Competitors Content for Backlink building:
Analyzing the content of your website and your competitors’ websites is an essential part of any successful backlink building strategy.
This is especially important for businesses in Canada, where SEO competition is high, and standing out can be challenging.
By analyzing the content of your website and your competitors, you can identify opportunities for broken link building, create high-quality content that attracts backlinks, and outperform your competitors in the search rankings.
Benefits of analyzing content for backlink building:
- Identify content gaps: By analyzing your competitors’ content in skyscraper link building you can identify gaps in your own content and create new content that fills those gaps. This can attract new backlinks and improve your search rankings.
- Find linkable content: By analyzing your competitors’ backlinks, you can identify content that is attracting backlinks and create similar content on your website. This can increase the chances of attracting backlinks to your website.
- Identify broken link opportunities: By analyzing your competitors’ backlinks, you can identify broken links that you can use to create opportunities for broken link building. This can help you build high-quality backlinks to your website.
How to analyze content for backlink building:
- Conduct a content audit: Start by conducting a content audit of your website and your competitors. Look for content that is performing well in terms of backlinks and search rankings, and identify gaps in your own content.
- Use backlink analysis tools: Use backlink analysis tools like Ahrefs or SEMrush to analyze your competitors’ backlinks. Look for patterns and trends, and identify content that is attracting a lot of backlinks.
- Use broken link checker tools: Use broken link checker tools like Check My Links or Broken Link Checker to find broken links on your competitors’ websites. Look for broken links that point to content that is similar to what you have on your website.
- Create replacement content: Once you have identified broken links, create replacement content on your website that is similar or better than the content that was originally linked to.
- Reach out to the website owner: Contact the website owner and let them know that you have identified a broken link on their site. Offer to replace the broken link with a link to your replacement content, and explain why your content is a good fit for their website.
Examples of analyzing content for backlink building:
Let’s say you run an SEO agency in Canada and want to get more backlinks to your website. You might start by analyzing your competitors’ backlinks using a tool like Ahrefs.
You notice that your competitors are getting a lot of backlinks to their blog posts about broken link building.
You decide to create a similar blog post on your website about broken link building, but with a unique Canadian perspective. You then use a broken link checker tool to find broken links on your competitors’ websites that point to content related to broken link building.
You create replacement content on your website that is similar or better than the content that was originally linked to and reach out to the website owner to offer your replacement link. This can result in high-quality backlinks to your website, improved search rankings, and increased traffic to your website.
Creating high-quality content for backlinks
10 ways to create high quality content for SEO
Creating high-quality content in skyscraper link building techniques is a fundamental aspect of any successful SEO strategy. This is especially important for businesses in Canada, where the competition for online visibility is high.
By creating better content, you can attract more organic traffic, increase engagement, and earn high-quality backlinks to your website.
Replicating competitor’s backlinks is one of the smartest ways to find new link building opportunities and improve SEO. Get started by choosing your primary competitors, the websites that are ranking on the top 5 positions for your main keywords.
If they’re ranking above you, it means they have a better link profile, and they have backlinks of higher quality. Once you’ve decide which competitors to spy on, you’ll have to analyze their backlinks.
Here are some tips on how to create better content for your SEO strategy in Canada:
- Conduct keyword research: Before creating content, it’s essential to conduct thorough keyword research to identify the phrases and topics that your target audience is searching for. By incorporating relevant keywords into your content, you can improve your search rankings and attract more traffic.
- Focus on user intent: When creating content, it’s essential to focus on user intent. This means understanding what your target audience is looking for and creating content that meets their needs. By creating content that provides value to your audience, you can increase engagement and earn more backlinks.
- Create unique and engaging content: Creating unique and engaging content is essential for attracting and retaining your audience. Make sure your content is informative, well-written, and visually appealing.
- Incorporate multimedia elements: To make your content more engaging, consider incorporating multimedia elements such as images, videos, and infographics. This can help break up the text and make your content more visually appealing.
- Promote your content: Once you have created high-quality content, it’s essential to promote it to attract more traffic and backlinks. Share your content on social media, email newsletters, and other relevant online platforms to increase its visibility.
For an SEO agency in Canada, creating better content can be a game-changer in terms of attracting more clients and building a strong online presence. By creating informative and engaging content that resonates with your target audience, you can establish your agency as an authority in your niche and attract high-quality leads.
For example, an SEO agency in Canada might create a series of blog posts that provide in-depth insights on the latest SEO trends and techniques.
They could also create videos that offer practical tips for improving search rankings or conduct webinars that provide expert insights on the latest developments in the industry. By consistently creating high-quality content.
the agency can attract more organic traffic, increase engagement, and earn high-quality backlinks to their website, which can ultimately lead to increased business and revenue.
Social Media for Backlinks Generation
Social media can be a powerful tool for building backlinks to your website. Here are some tips on how to use social media for backlink building:
- Share your content: When you create new content on your website, be sure to share it on your social media profiles. This can help increase the visibility of your content and attract more clicks and backlinks.
- Engage with your audience: Engaging with your audience on social media can help build relationships and establish trust. Respond to comments and messages promptly and encourage engagement on your posts.
- Build relationships with influencers: in skyscraper link building Building method, relationships with influencers in your niche can help you attract more backlinks to your website. Engage with influencers on social media, share their content, and offer to collaborate on projects or promotions.
- Use social media for outreach: Social media can be an effective way to conduct outreach for backlink building. Look for opportunities to collaborate with other websites or blogs in your niche, and reach out to them via social media to pitch ideas for content or partnerships.
- Participate in relevant social media communities: Participating in relevant social media communities can help you connect with like-minded individuals and attract backlinks to your website. Look for communities related to your niche and engage with other members by sharing your expertise and participating in discussions.
Overall, social media can be a powerful tool for building backlinks to your website. By consistently sharing high-quality content, engaging with your audience, building relationships with influencers, using social media for outreach, and participating in relevant social media communities, you can attract more backlinks to your website and improve your search rankings.